Success Stories

Tournament Of Champions
Helping Food Network Reach More Viewers Through Interactive Experiences

Hear how we helped Food Network cook up a Twitter storm ahead of season two of Tournament Of Champions, by giving fans a truly unique, gamified and interactive Twitter experience.

Read the full case study
Lifeline Australia
Developing World-First Mental Health Training Tools For Lifeline

Partnering with Lifeline to develop a unique crisis support training tool, building two interactive AI training conversations that simulated the real-life exchanges volunteers might encounter.

Read the full case study
Yarra Trams
Helping Yarra Trams To Keep Passengers In The Know

By communicating personalised, live disruption alerts, answering real-time customer enquiries, and capturing vital passenger feedback, our technology is enabling Yarra Trams to reach more customers, through more channels, more effectively.

Read the full case study
Democratic National Committee
U.S. Election 2020: Helping Engage Voters At Scale

Twitter Marketing Automation on Iris enabled the Democratic National Committee to carry out a nationwide Like-to-Subscribe campaign encouraging voters to engage.

Read the full case study

Project Stream

A selection of our latest customer projects.

Oppo Reno Launch


On Oct 1 Oppo launched the new #OPPOReno4series with an event that streamed live across the world. We ran an automated ❤️ to notify campaign for when the event started across 5 different twitter handles (and languages) in the lead up to their event.

Thanks to Iris’ ability to unify comms channels -- allowing us to coordinate, edit and release content for 5 handles and languages all in the one place -- and our heart to subscribe/update feature we were able to notify supporters when the event started and get a great turn out. Automating your customer experience is getting easier every day, allowing you to scale your reach and engagement exponentially.

Get in touch if you'd like to know more!

ESL One Germany

ESL Dota2

Have you seen our tournament app? We just wrapped our campaign with ESL Dota 2 for #ESLOne Germany.

Using Iris, ESL had over 34,000 interactive conversations with unique supporters with an average length of 82 seconds across Facebook and Twitter - not to mention running the actual voting mechanics for MVP.

Using our platform that centralises multi channel content distribution, the campaign included rich media and branded content, allowed participants to vote for their favourite player for MVP and supporters receive notifications to do so and stay up to date on their progress.

We're constantly looking for ways to enhance the customer experience and Iris’ built in automation helps us do this at scale.

OnePlus 8T


Running a campaign across 11 handles and 9 languages is no mean feat. Add in the fact that in-person launch events are off the cards right now and you’ve got the dilemma OnePlus were facing for the launch of their latest product #OnePlus8T.

So we ran a ❤️ to subscribe campaign for them, driving RSVPs and building audiences for their online launch event. Running a campaign that reached millions and generating thousands of ❤️'s. Notifications were sent out eager customers and OnePlus were able to launch with confidence knowing their audience were ready and waiting.

Using Iris to automate your CX, integrating rich media and AI lets you scale up your reach and builds engagement with your brand when you need it. Get in touch if you'd like to know more!

Overwatch Grand Finals

Overwatch League

This years Overwatch Grand Finals were a little different. Thanks to the pandemic the competition shifted online. Gone was the arena full of screaming fans, the challenge was now how to ensure the safety of players and their teams while delivering an immersive entertainment experience for fans online.

Along with a bunch of new adjustments like robotic cameras for more dynamic display @Xfinity and @overwatchleague were also looking to social channels and non-traditional campaigns to engage audiences.

Which is where we came in. Proxima partnered Overwatch to host their bracket predictions competition on Twitter. Built using Iris, fans built their own bracket, shared their predictions on Twitter and subscribe to updates on the comp to build engagement.

Even before the pandemic, we saw an increase in automated interactive campaigns and this type of competition rollout across gaming and sporting sectors to engage fans online and IRL will continue to grow.



#NBAPlayoff season has started and we’ve been busy rolling out the below for the @NBA so that their fans can get all of the latest updates on results and gameplay from the pros 🏀🏀🏀

Built on Iris using our like to subscribe feature, fans will get notifications direct to their feeds from the NBA. If you’ve got a big event coming up or want to stay in touch with your supporters shoot us a line to discuss how Iris can help.

Twitter Moments (US)


No doubt there’ll be some wild moments in the upcoming US election! And now, more than ever, it’s important for voters to have their say and know how to do so!

We’ve teamed up with @TwitterMoments for the US 2020 Election to bring you helpful voting PSA’s that go straight into your notifications. Built using Iris, this campaign will help you find out about registering to vote and understanding your options and ballot.

To find out how we’ve done it or more info on how to better engage your customers and supporters by providing them direct messages and details, get in touch!

@SpotifyKDaebak #SpotifyxSuperM #ThisIsSuperM


Today we launched our latest campaign with @SpotifyKDaebak in the lead up to the release of #SpotifyxSuperM #ThisIsSuperM.

A ❤️ to remind and receive updates on the album campaign and built using it's running in 3 languages (Tagalog, Malay and Bahasa) across South East Asia for SuperM fans and Spotify followers 🎶. Check out the link below to see how it works - this one's in Bahasa Indonesia.

R U OK?Day 2020


R U OK?Day is dedicated to reminding Australians that every day is the right day to check in with someone. And today we’re proud to be launching our campaign with them to help drive its awareness and reach.

The first of it’s kind in Australia, this campaign built on Iris, brings together a ‘like to remind’ feature with links to digital resources for having conversations, and our ‘threadventure’ where you can practice your responses with our bot on Twitter and get tips a long the way.

2020 has been a challenging year to say the least, with everyone experience mental health stresses and challenges so hit the like button on the link below and say ‘R U OK?’ to someone you know.

League of Legends Championship Series


@LCSOfficial has announced the winner for their #LCS Summer #HondaMVP award last week.

League of Legends Championship Series hosted the campaign via our DM voting bot on Twitter. The campaign, built on Iris Conversational AI allowed users to vote once a day for their favourite e-sport team during the Championship Series, share their vote and get notified about the winners.

Check out the experience in the video!

O2 UK Twitter Threadventure

O2 in the UK

When Boris Johnson ordered the nation to stay home, streaming services in the UK saw more than 4.6m new subscribers 🍿💻. That’s a lot of people looking for something to watch and the competition to capture their attention is now more fierce than ever.

Together with streaming service @O2UK we built an innovative DIY adventure experience on Twitter – a threadventure – a personalised and fun experience to help O2UK’s customers find the perfect film for them to watch.

The campaign, built with Iris, is paired with a Twitter media buying strategy that is now in front of thousands of existing and potential customers.

To find out how you can use Iris to break through to new audiences and create a personalised experience for you customers get in touch today!

Xbox ANZ Twitter Title Auto Response

Xbox ANZ

Our social lives might be a little limited right now but that just means more time for gaming, right? That’s why we’ve partnered with @XboxANZ to help you find your new favourite game 🎮🖥.

Built with, this auto response hashtag campaign on twitter will help followers find over 300 titles based on their console and genre preferences.

Hit reply and pop in your emoji preferences below with the hashtag #AskXboxGamePass to check it out.

If you'd like to know more about how Iris can help you reach more customers and build innovative campaigns across your social channels, then get in touch today!

Happy gaming!

Bloomberg Twitter US Election News Alerts


Check our latest project with @Business.

The 2020 US election is going to be unlike any other and now, thanks to Iris, you can be notified about key developments in the race directly from Bloomberg on Twitter.

We're proud to be supporting high quality journalism and the ability to access it during these times. If you’d like to know more about this project or how Iris can help you create more meaningful conversations with your customers, get in touch!

#DemConverntion Live Stream on Twitter

2020 #DemConvention

The Democratic Convention starts today and we're excited to announce that we've partnered with them to bring you all of the latest updates as soon as they happen.

Notifications for when live-streams and other events happen + the latest developments straight to their supporters on Twitter with thanks to Iris.

Hit ❤️ on the link below to be notified as soon as it starts.

If you'd like to know more about how Iris works or how you could use it to build more meaningful conversations with your supporters get in touch today!

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